JAKALA is among the first MarTech, AdTech and MarCom players worldwide, with offices in Milano, London, Madrid, New York, Mexico City, Sao Paulo, Moscow, Taipei, and Shanghai.


JAKALA helps its clients unlock their business potential and create measurable business results, with a unique formula of strategy & advisory services, data, analytics, AI, location intelligence, technology, experience design and digital media.


Founded in 2000, the company counts on over 1,600 professionals, with an average age of 35, and equally distributed by gender. After the investment of the French fund Ardian in 2021, the company has defined its strategic plan Raise the Bar, targeting an increase of resources and a strong focus on internationalization.


JAKALA is a Benefit Company, integrating the profit objectives with sustainable principles, with a positive footprint on ecosystem, and unlocking the talent of its people.


jakala.com
Il valore per i clienti

JAKALA’s offering can support to develop the Chinese market, optimize brand’s investments and sales potentials in all the channels, throughout an integrated omnichannel and digital fluid approach.


Strategy Services

  • phygital go-to-market strategy
  • crm & omnichannel strategy
  • merchandising strategy
  • brand positioning development
  • retail & distribution strategy
  • legal entity setup

Digital Marketing

  • social media strategy & KOLs
  • media amplification
  • advertising planning and buying
  • drive to store initiatives & events

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Touchpoint Activation

  • channels activation (Tmall, JD.com, Wechat)
  • sem & seo – baidu branded zone
  • content creativity
  • geolocalised assets production

Local Partners Support

  • store operations
  • system integration
  • warehouse and logistics
  • training & skills development

Oliver YANG

Managing Director

oliver.yang@jakala.com

Veteran luxury industry executive with over 20 years of experience, covering regional President / CEO positions in Valentino Asia Pacific, Gucci Europe, and Prada Asia Pacific. Master expert in luxury retailing and business growth.


Dante D'ANGELO

Senior Partner

dante.dangelo@jakala.com

Senior executive and master expert in Marketing and Digital Strategy, he began his international career in M&A and Strategy at Philip Morris, then moved in the luxury goods industry as CMO for top brands such as Versace and Valentino, worldwide.


Marco DI DIO ROCCAZZELLA

Managing Director

marco.didio@jakala.com

Shareholder and Managing Director of JAKALA since 2015, with more than 25 years of experience in the Retail, Fashion, Luxury & Consumer Product sectors, thanks to his experience as advisor of the most important fashion & luxury groups and brands.


Antonio ARMENIA

Principal

Raffaele CERCHIARO

Senior Partner

Romina CHEN

Senior Consultant

Allegra GIACOBONE

Manager

Xuan HUANG

Consultant

Cres LI

Senior Consultant

Paolo PEDERSOLI

Managing Director

Scott WUANG

Principal

Jia Mian ZHANG

Consultant

JAKALA supports a wide series of industries in entering, improving and rebooting market coverage and penetration in China, which is increasing its spending power and business weight, as well as digitization and new user experience needs


The Chinese market, with over a billion consumers, is among the most important and impactful areas where the Western companies can develop their business.


After the contraction of the market due to the Covid-19 emergency and the impossibility of welcoming Chinese tourists to Europe and the United States, the Western companies has had problems in approaching the local Chinese market.


JAKALA China proposes a wide ecosystem of unique services (Strategy, Retail, Digital & Media) and a dedicated local team to Western companies, allowing them to approach the Chinese market, concretely supporting their regional growth.


All this was made possible by a strong partnership with Alibaba and the leading TP (Tmall Partner) Agency in China, Baozun.

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